Handpicked Local Content,
For All Things Lifestyle.

About Us.

About Sassy Media Group

Established in 2009, Sassy Media Group is a boutique online publisher creating coveted local content. Through long-term relationships with loyal readers and strategic partnerships, we celebrate the cities we love. We work to reveal the most unique experiences and strive to be there every time you need an answer. We know how to halve time, double impact and triple the benefits for readers, collaborators and ourselves. Sassy Media Group offers an online space where readers can be in the know and advertisers can share what they offer.

Our Brands.


In the saturated world of digital lifestyle content, Sassy Media Group has carved out a niche as the go-to guide for all the latest and greatest in the places they operate in. Our thoughtful content is full of information and inspiration as we turn the spotlight on new and exciting places, as well as tried-and-tested favourites. We make it our mission to support both local and world-renowned brands, handpicking our favourites. By sharing our recommendations with readers across the Sassy and Sassy Mama platforms, we have garnered a reputation for being the ultimate go-to resource for new arrivals and old-timers in Hong Kong and Singapore.


Sassy Media Group operates in a bustling city landscape and serves an ever-growing community of English-speaking locals and expats. Many of our readers have found and loved our content online. That’s because we curate the best of what Hong Kong and Singapore has to offer to our followers. We are proud that the Sassy community has been growing every year and that we stay in touch, even after some of our readers move away from the places we operate in.


We’re proud to be one of the leading English-speaking lifestyle resources in Asia. Sassy Media Group began as a newsletter in Hong Kong to help women who just didn’t have time to scour the streets for the best of the city. Over the years, we’ve expanded our reach to attract plenty of male readers too, continuing to deliver lifestyle info direct to the inbox of our subscribers several times a week. We’ve also grown a highly-engaged social media audience that accounts for nearly half of our total reach. Our platforms place advertisers in the perfect position to start meaningful conversations with our dedicated and influential readers.


Over the years, we’ve built a loyal, diverse and engaged global audience, thanks to the relevance of our articles and offerings. Sassy and Sassy Mama have always prided themselves in keeping readers coming back for more. With higher than average click-rates across all our websites, we’re constantly working to produce top-performing content. To create compelling social media moments, we retain a team dedicated to enhancing online interactions for our readers. We also make sure to touch base with our readers through our Reader Surveys and respond to feedback across all our channels. Follow us on social media and subscribe to our newsletter to keep us at your fingertips.

Contact Us.

Hong Kong

The Hive Kennedy Town,
6/F, Cheung Hing Industrial Building
12P Smithfield, Kennedy Town
Hong Kong


Trehaus @ City Hall
109 North Bridge Road
#07-21 to #07-33 Funan
Singapore 179097